If you can combine it with another sales trip to the relevant area, the relative cost can be quite small. Although the shows are fairly expensive to exhibit at, anyone looking at the business should look at attending the shows as a visitor to see if it looks right for you. In contrast I have worked at different times with the most of the players in the Americas β itβs a great business with three big industry shows per year, the worldwide exhibition is in Cannes in October, the Americas show is in Orlando in March and the Asia show in Singapore held in May. I have lived about half my life outside Scotland, so my knowledge of the UK travel retail business is a bit sketchy. Wherever you sell wines and spirits, the duty free or travel retail channel is one of the most important segments to sell your product and showcase your leading brands to an international audience. I have been involved in the duty free business since the mid-eighties when I started work selling Scotch Whisky for a small company in the DCL Group, which later became Diageo. John β tell us a bit about you β how did this love affair with the duty free world start?
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